Volkswagen Electric Vehicle Welcome Programme

During the launch of Volkswagen’s ABT eTransporter, we were asked to create the first instalment of the electric journey for this commercial vehicle range. 

The welcome programme consists of a series of emails that informs potential buyers about the order of their eTransporter up to delivery stage.  

While working with key visuals, I was asked by the client and planners to create an electrified animation, outlining the contour of the eTransporter and reveal the car in an abstract and futuristic way to draw the attention of the users who will be waiting to receive their vehicle. 

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