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Macmillan Game Heroes

Creative Direction · Animation · Social Media

While working at Ayima, I produced a series of Instagram and Facebook videos for the Macmillan Game Heroes campaign. For this series of work, I've utilized the hexagon shape from the 'Game Heroes' logo and make them into a playful floating visual device, drawing attentions to the brand and the CTAs.

Video works

Multiple videos were produced and released on social media platforms to promote and recruit participants to join the Game Heroes challenge.